Work with me – Chica On The Road

Travel creator, author and digital marketing strategist

Hola! I’m Fiorella Arana, the creator of Chica on the Road, a bilingual travel blog established in 2015.

I’m a Peruvian travel creator, author and digital marketing professional based in the Netherlands. After travelling to more than 70 countries and living in different parts of the world, I understand travel from both sides: as a traveller looking for meaningful experiences and as a marketer helping businesses reach the right audience.

I have more than eight years of experience in digital marketing and a Master’s degree focused on International Tourism and Hospitality Management.

Chica on the road is a bilingual travel blog created in 2015. She shares destination guides, cultural experiences, food recommendations and practical travel advice in English and Spanish. My readers are primarily based in the United States, Europe and Peru and are interested in travel, local culture, food and living abroad.

How can we work together?

Social media content

I create Instagram Reels, Stories, photos, carousels and short travel videos that introduce destinations, experiences and travel products to my audience.

Monthly social media management

I can manage your social media presence through content planning, caption writing, publishing, community management and performance reporting.

Digital marketing consultancy

With more than eight years of digital marketing experience, I help travel and tourism businesses with social media strategy, paid advertising, campaign optimisation and performance analysis.

Why work with me?

I combine first-hand travel experience with professional marketing knowledge. I have a Master’s degree focused on International Tourism and Hospitality Management and understand how to create content that is useful to travellers while supporting a brand’s business objectives.